The Era of Big Data

The New York Times has an extensive article on how companies are exploiting big data analytics to create competitive advantages.  The key take away from the article is:

In business, economics and other fields … decisions will increasingly be based on data and analysis rather than on experience and intuition. We can start being a lot more scientific.

Research analysis cited by the article suggests that companies adopting “data driven decision making” can achieve material productivity gains.

… the march of quantification, made possible by enormous new sources of data, will sweep through academia, business and government. There is no area that is going to be untouched.


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